The business model, plainly stated
You see the audit before you choose paid help.
The audit stage costs $0 and does not require a card. If findings give you work to do, you can act on them yourself or choose separate help afterward.
Start your free auditWhat stays free
The audit and its findings are not held behind a payment step. You can review what the file shows and why each item earned review.
What may be paid later
Help acting on a finding can be a separate service. The finding comes first; the choice and price must come before any commitment.
What we do not use
No subscriptions hidden in the audit, no countdowns, no score promises, no ads, and no sale of public-site visitor data.